Abstract
The Shiraoi Foundation for the Preservation of Ainu Culture was established in 1976. Despite the unfavorable social conditions for the inheritance and preservation of Ainu Culture at that time, Poroto-kotan, one of the tourist facilities operated by the Shiraoi Foundation attracted many tourists who had a keen interest in observing Ainu and their culture. The revenue from tourism made it possible for the Shiraoi Foundation to be financially independent, allowing activities to support the inheritance and preservation Ainu culture. At the same time, the staff of the Poroto-kotan were exposed to the curious eyes of the tourists who had gained inaccurate images of Ainu that were reflected in the representation of the traditional Ainu culture in tourist facilities.
In 1985 the Ainu Museum was opened as a museum specialized in exhibiting Ainu culture. Establishment of the museum brought about various changes including the recognition that the museum can be used for the study of Ainu history and preservation of Ainu culture. Furthermore, the fact that Ainu themselves manage the museum began to enhance the appreciation of Ainu culture and led to a higher evaluation of the Ainu Museum both within and outside of the country. We also have been making an effort to introduce Ainu culture outside of the country, as well as promoting exchanges with minority and aboriginal groups overseas.
