Abstract
Today, major companies are led to recognize the importance of CSR, it is, therefore, necessary to propose a new approach to obtain economic value while working on CSR. For this purpose, it must be clarified organic relationship between value creation activities and CSR activities. In this paper by applying the P2M framework, it is proposed a framework that can be visualized to realize the economic value and social worth simultaneously. Further, customer value is focused with interior process, we examined important elements for reflecting the P2M framework by cooperating different type of organizations.
