Journal of International Association of P2M
Online ISSN : 2432-0374
Dynamic Alignment of R&D Strategies for Innovating Corporate Vision
Isao KATOIchiro KOSHIJIMA
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JOURNAL FREE ACCESS

2017 Volume 11 Issue 2 Pages 62-76

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Abstract
The authors have suggested “multi-program platform” as a strategic framework for realizing the corporate vision in companies. By analyzing the processes and protocols of this framework, we have described the necessity of conducting dynamic alignment of programs that perform management activities autonomously at customer and business process viewpoint for achieving a common value of companies—corporate vision. In the process, it has explained that importance of the super program structure, R&D orchestration, and decision-driving protocol that become core elements of the “multi-program platform.” In this article, the above contents are organized and summarized and are explained about “multi-program platform” by applying the selected examples.
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© 2017 International Association of P2M and Authors
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