Abstract
Japanes manufacturing industry are in severe business environment, reason of the stagnation of Japanese economy and breakthrough of emerging industry. The authors have participated in numerous advanced research and development at a commercial vehicle company ND motor with a small scale but function-intensive organization, and have launched the first domestic and world's products in the world. In this research, we outline the practice of a function-intensive organization that can consistently implement product planning / concept, research development, product development at commercial company ND motor, and consider it from the viewpoint of P2M, It takes a thought on research and development organization. These examples of research reports are unlikely to be known by the authors, and in addition, we think that it is significant to develop a new ground for the study of the automobile development program in the P2M field and has significance.