Consideration of P2M Profiling Management for Manufacturing Servitization

: Proposal of the Value Design Process based on the Practice

Abstract

Manufacturing and production technologies are evolving, and customer demands are diversifying and be-coming more complex. There is concern that the efforts of mass production and cost reduction by compa-nies will eventually start to commoditize and lower prices of products, reduce the competitive advantage and profits of companies, and reduce the purchase and satisfaction of customers. In order to avoid such prob-lems in the life cycle of the manufacturing industry, there is a need for a paradigm shift to a manufacturing servitization that creates and provides value, not just manufacturing products. In this paper, using P2M profiling management as a framework, we presented a hypothesis of the value design process in a situation with high uncertainty that must be started from the search for goals, and considered the necessary manage-ment through verification based on the practice. As a result, this paper could show that this value design process is useful for general purposes to support companies that are starting to work on manufacturing services. Also, it could organize and present the ideas and points to keep in mind in their practice. This re-search is expected to contribute to the promotion of Japanese manufacturing services.