Research on Business Model Transformation Methodology Considering with Business Ecosystem (2)

―Proposal of Stakeholders Analysis Method to Build Business Ecosystem―

Abstract

Toward the sustainable development, it is expected for companies to transform their business models by themselves. Therefore, program management, especially the scheme model type project, is essential to de-sign business models with considering business ecosystem, then the methodology/process to design busi-ness models is required. In the previous paper, we proposed business boundary analysis method as a por-tion of the methodology/process. In this paper, we propose a business ecosystem stakeholder analysis method on various stakeholders outside of boundary as a portion of business ecosystem. Furthermore, we confirm the availability of the method by analyzing the actual company's activities related with building business ecosystem, based on our proposed method.