Adaptation of P2M in Mongolian Venture Business Management

– The Dynamism of Effectuation and Causation in 3S Model –

Abstract

The Internet Society has made Digital transformation (DX) feasible, and even in Mongolia, interest in entre-preneurship has increased, centered on IT, and national efforts are underway. This research explores what kind of management is required for venture companies in a rapidly changing and uncertain situation to re-spond quickly to changes in the business environment and survive in the market. In particular, the concept of effectuation, which is attracting attention in Entrepreneurship research, will be taken up, the applicability to P2M theory will be discussed, and the research will be linked to the achievements of companies. Therefore, we will explore the closeness of the concept of Program management and Effectuation, and the integrated management of the business of Mongolian venture company AND Global during the period of rapid business expansion through case analysis applying the 3S model and Effectuation. As a result of the analysis, it was suggested that AND Global are applying the P2M approach and that AND Global are effectively utilizing the Effectuation approach at the stage of the Scheme model of the 3S model. In addition, the closeness of Pro-gram management to the concept of effects suggests the applicability of P2M theory to Entrepreneurship research.