The Next Generation Business Model by P2M Perspective : Cross Integration Effects to Front Edge Innovation in General Trading Firms

Abstract

Despite the adverse environment of economy, a number of unique Japanese companies have achieved high performance. The commonality is observed in the sustainable efforts by which the next generation type business models are explored to proven outcome. This paper focuses on the historical tracking to renewing to the model of general trading firms in particular. P2M perspective is applied to the model analysis to the new value creation process and factors. As a result, the 13 Cross Integration Factors (CIF) have been detected in the design, actions and effects through the organizations. The synergy are implied to the outcome of business creation proposal, activation, and improvements of financial indicators.