Abstract
Research and development (R&D) processes have important roles to create corporate ”values” and ensure corporate ”sustainability.” However, uncertainties in the business practices have been increasing under the globalization and diversification of the corporate market. It becomes more difficult to make an effective linkage between uncertain corporate practices and R&D processes. In this research, three problems, 1) Elimination of the divergence of R&D process and business strategy, 2) Speedy R&D process and 3) Improvement of innovation capabilities of R&D process were stated to challenge this situation. BSC (Balanced Score Card) was applied to cope with multi-dimensional views defined by the customer perspective and the internal business process perspective. As the results, the authors proposed a multi-program framework that makes a collaborative linkage between customer satisfaction R&D program and internal business process innovation R&D program. By developing the strategy map, Itami’s ”Ba” can play an important role to drive this multi-program framework to share corporate values created in the said two R&D programs.
