The Product Development with General Purpose Technology and International Competitiveness : A Comparative Analysis in Case Studies of Japan and Korean Companies Developing Mobile Phones

Abstract

In this paper, using comparative analysis in case studies of Japanese and Korean companies developing mobile phones, we discuss why the firm which implementing Mass Customization Strategy will fall down in the competitive market. Focusing the accumulation of technology knowledge we show that cognitive context value, that derived from the functional value which based on technology knowledge will lead the firm competitiveness, on the other hand it becomes the trigger of the fall down.