2018 Volume 10 Issue 1 Pages 53-63
Markets change dramatically as technology improves. For example, the smartphone was originally launched as a communication device, not as a camera, but it is now possible to take high-quality photographs with its embedded image sensor. Similarly, borders between industries have become increasingly vague. How can a company adapt to such dynamic circumstances using its own technology and resources? To achieve this adaptation, the author considers two approaches: the first examines solutions that depend on the external environment such as the Internet of Things (IoT) and deregulation. The second inspects the activity level of the company. This paper introduces a ‘Technology Deployment Map’ (TDM) that extracts the activity levels and concludes with a perspective on dynamic capability through applications of the map.