2019 Volume 10 Issue 2 Pages 123-137
For companies rising back as a result of Corporate Transformation (CT), there is the issue of how long the regained competitive advantage could be sustained. While the existing literature mainly focused on the processes to restore competitive advantage, this study puts the spotlight on the sustainability of a company’s competitive advantage after CT. It thus attempts to identify the key factors necessary to sustain the regained competitive advantage over a period of time. Based mainly on Kimura’s study (2013) which analyzed CT cases from the perspective of Dynamic Capability, this study attempted to analyze the CT case of Hitachi, Ltd. From the case analysis, it could be confirmed that in order to overcome the next environmental change and to sustain the regained competitive advantage after CT, it is effective, at the point of CT, to embed processes that continue to function through the mid- to long-term periods.
