2019 Volume 11 Issue 1 Pages 37-50
This study discusses the interaction of alliance governance and inter-partner diversity by considering two forms of alliance governance, namely contractual governance and relational governance, as well as two types of inter-partner diversity, namely diversity of corporate culture and diversity of capabilities. Based on the empirical analysis using the data of 457 alliance samples from survey to alliance managers, it was clarified that contractual governance is effective in governing diversity of capabilities, while relational governance is effective in governing diversity of corporate culture. It was also shown that other approaches to govern the diversities are counterproductive. The results of this study point out the importance of matching a proper alliance governance to inter-partner diversity in realizing good performance of alliances.
