Journal of Strategic Management Studies
Online ISSN : 2434-124X
Print ISSN : 1883-9843
Refereed paper
Group and Creative Deviance: Applying Organizational Behavior Research to Crises such as the COVID-19 Pandemic
Yuto Kimura
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2022 Volume 13 Issue 2 Pages 63-77


This paper addresses team-level behavioral science in organizational behavioral research as a key to resilient organizational management under the coronavirus disease 2019 pandemic. In a crisis, team resilience is vital to recover from setbacks. In particular, organizations have no choice but to rely on virtual teams in the current situation, but existing team research focuses on compensating for the virtual teams’ shortcomings, such as the lack of group norms. Meanwhile, this study points out that the lack of mutual monitoring in remote work may lead to creative deviance from group norms and promote organizational innovation. However, the theory of creative deviance in organizations is also problematic in that it does not sufficiently address the gap between the individual and the surrounding environment, which is the fundamental factor of deviance. Therefore, we focused on the gap between individual and group orientations and developed a new research model that considers the requirements (moderators) for recognizing the gap to lead to positive deviance. The theoretical and practical implications of these models are discussed.

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