Digital Transformation Strategies and Issues in Local SMEs: Issues of Strategy and Personal Data

Abstract

The big platforms represented by GAFA (Google, Apple, Facebook, and Amazon) are very effective to revitalize local companies, but there are not only those platforms but also Japanese methods. To support 99.7% of Japanese companies which are small and medium-sized enterprises (SMEs) is to help Japanese regional economies. Therefore, I will discuss regional revitalization to use Japanese unique platform, step-by-step digital transformation (DX), and strategy. In order to efficiently revitalize the Japan economy, DX strategies of local SMEs are very important and several issues for these are also raised.