Causes and Prescription for Lack of Creativity in Japanese Firms: A Group Creativity Theory Approach

Abstract

The study aims to propose a resolution for the causes of the lack of creativity in Japanese firms based on theories of groups and creativity in psychology, cognitive science, and organizational behavior. First, it reconfirms the definition of creativity in business and reviews the relationship between groups and creativity as a basic theory of group creativity. Next, I propose three conditions for creativity in business: promoting creative team learning, encouraging creative thinking attitudes in individuals, and generating creative deviance in organizations. In addition, the causes of lack of creativity in Japanese firms and their prescriptions are discussed according to these requirements. Finally, the academic and practical implications and future research directions are presented.