2019 Volume 16 Pages 1-16
This paper empirically analyzes the framing effect of social movements using SNS etc. in the policy change of local governments as a case example of the process of establishment of "same-sex partnership ordinance" in Shibuya City. In the process of establishing this ordinance, frames created by a city council member under the influence of activists, frame formation by activists, hash tag social movements on Twitter and internet signature campaigns conducted according to the frame set by a city council member influenced judgments of the mayor, administrative staff and city council members. At that time, SNS had a "framing effect" to create a framework of new interpretation for lawmakers rather than "mobilization effects" on social movements. As a result, despite the fact that the biggest faction of City council was not favorable to the ordinance, political struggle was avoided and the ordinance was enacted by the initiative of the mayor, making it possible to make a smooth policy change.The verification of this paper proved that frame setting and its diffusion influence the policy process of the municipality while visualizing the existence of parties and potential conspirators.
