Towards Small-Sized Long Tail Business with the Dual-Directed Recommendation System

Abstract

This paper describes a novel architecture to promote retail businesses using information recommendation systems. The main features of the architecture are 1) Dual-directed Recommendation system, 2) Portal site for three kinds of users: Producers, Retailers, and Consumers, which are considered to be Prosumers, and 3) Agent-based implementation. We have developed a web-based system DAIKOC (Dynamic Advisor for Information and Knowledge Oriented Communities) with the above architecture. In this paper, we focus on the recommendation functions to extract the items that will achieve the large sales in the future from the ID (IDentification)-POS (Point-Of-Sales) data.