A Service Value Creation Model Based on Sharing Service Experience and its Application to Korean Language Education

Abstract

In this paper, we propose a service value creation model based on sharing service experience. Experiences for services still remain in customers' brain or heart after the services are finished. Our main aim is to share customers' experiences and find suitable service by analyzing information shared after service providing. In the proposed model, the direct service field and the indirect service field are prepared. In the indirect service field, customers share their service experience by using Information Technology (Web2.0, Social network). Suitable services can be found by analyzing information in the indirect service field. The effectiveness of this new model is demonstrated through its application to Korean language education.