A Methodology of Maximizing Service Values in Business Co-creation Process

Abstract

This research proposes a new methodology of maximizing service values in business co-creation process. We already proposed KIKI model as a methodology for business co-creation process. However, KIKI model does not consider service value numerically created by co-creation process. In order to improve KIKI model, the service value is caluculated by the inner product of a user's service attribute vector and a provider's service attribute vector in this paper. Then, we apply this methodology to KIKI model. The proposed methodology can proceed the co-creation process maximining service value. In order to show the effectiveness of the proposed methodology, we analyze the production equipment services for saving energy or generating energy. The service value co-creation process can be described clearly and executed effectively.