Abstract
This article examines the changes in presentation in UNO Akira’s picture books from his debut to Anoko (That Girl). The background to the rapid and dramatic changes, from the adorable four-head proportions of children influenced by Alice and Martin Provensen to the more mature images of children reflected the trends of the 1950s and 1960s, when graphic design flourished, and UNO's changing consciousness as he transitioned from designer to illustrator.