Development of Ecotourism in North Bandung, Indonesia

Abstract

Ecotourism has been used to be an alternative for tourism activity while maintaining its natural sustainability. The spread of ecotourism in North Bandung that increased by number not only boosted the development of village area but also hoped to be able to improve the welfare of people living near tourist sites. This study looks at the tourism site's development and specializes in discussions on two tourist sites, Orchid Forest Cikole and Taman Bunga Begonia “Glory.” Literatures findings suggest awareness about environmental quality, education, and involvement of the local community, becoming a possible substance to be a benchmark of measurement of ecotourism concept. By using that measurement, this study seeks named sites ecotourism management and conditions by conducting in depth interviews with the tourism site owner and site marketing team leader. The result shows that even though some efforts are still in the planning stage, Orchid Forest Cikole has implemented quite several efforts to carry out the value of the ecotourism concept. Meanwhile, Taman Bunga Begonia “Glory” tourist sites, even though the land owned is relatively small and its starting from a hobby, this site applies a lot of the value of ecotourism concept.