Information Transfer among Mango Contractors: Sources, Channels, and Priorities

Abstract

Information transfer is vital in improving knowledge and proper technology implementation, especially in agriculture. This paper aimed to describe the information system among the Pangasinan mango contractors. Specifically, it aimed to 1) identify the sources of information for the mango contractors, 2) determine information channels for information transfer, 3) establish the type of information that mango contractors prioritize, 4) determine the challenges and issues in the transfer of information, and 5) recommend interventions to improve information transfer among mango contractors. The study area is Pangasinan, Philippines, the country’s top mango-producing province. The research used a purposive sampling of 55 mango contractors covering six mango-producing municipalities. Descriptive statistics and correspondence analyses were employed in the study. Results showed that most mango contractors generally receive information on the production and marketing of mangoes from farm technicians and buyers. They usually get information on production technologies from farm technicians and other mango contractors. Expectedly, they get their information on mango marketing from their buyers. On the other hand, information transfer usually happens through mobile phones and during farmers’ meetings. Furthermore, contractors prefer to get information on the buying price of mangoes, followed by the quality requirements of buyers. Contractors also choose to have a face-to-face conversation when obtaining information. The next preference is through text and calls using mobile phones. In summary, mango contractors still prefer the traditional information system through face-to-face conversations, text, and mobile phone calls. This has implications for the implementation of modern technologies used for information dissemination. Mango contractors might not be receptive to new ways of receiving communication, even if the information might be urgent or essential. It is recommended that contractors be trained to use modern communication technologies to make them more receptive to other communication channels.