International Symposium on Affective Science and Engineering
Online ISSN : 2433-5428
ISASE2018
Session ID : B4-5
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B4: Affective Design
The Impact of Imagery versus Graphical Information
- An Experimental Comparison -
Mason KUPPTej SIDHUMatt CRANERElizabeth TIPTON
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CONFERENCE PROCEEDINGS FREE ACCESS

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Abstract

To measure the difference between the recognition of pictorial images and simple data displayed in a graph or chart, a survey with varying images was developed with the intent of eliciting some type of reaction. The images were either pictorial or graphical in nature and covered multiple themes. Topics ranged included both from politically charged issues as well as sedate ones such as puppies running in a park. For each subject, there was both a picture and a graph and any of the images had the potential to emote a response. Each image, along with a slider to measure strength of response and a hidden timer, was on a separate page and the order of the pages was completely randomized. The reaction strength and time of participants to the various image pairs was compared.

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© 2018 Japan Society of Kansei Engineering
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