Consideration on Transformation Matrix Clarifying Relationships between Impression Factors of Multimedia Data

Abstract

This paper gives some considerations on a transformation matrix of the factor loading matrixes obtained through factor analysis often used in affective engineering. A transformation matrix transforms a factor loading matrix to another, and vice versa. It represents the relationship of two sets of factors. This paper tries to clarify accuracy and interpretation of the transformation matrix. Accuracy is theoretically explained. Interpretation is demonstrated by using an example.