Host: Japan Society of Kansei Engineering
Name : The 5th International Symposium on Affective Science and Engineering
Number : 5
Location : Kogakuin University
Date : March 17, 2019 - March 18, 2019
Food images contain several visual elements, such as lightning, color, shapes, shadows, etc. While the influence of the mentioned above have been well studied, the influence of shadows on “Deliciousness” impression of food remains unexplored. Thus, this study investigated how does the strength of the cast shadow and the angle of the light source influence deliciousness perception. There were 38 participants which evaluated 4 experimental conditions regarding the strength of the cast shadow, and 3 experimental conditions regarding the angle of the light source. A total of 12 images were evaluated with the conditions described. In each condition, the participants rated how delicious they perceived the visual stimuli. The results showed that the cast shadows acts as a diminisher of the light, and that high lightning angles images rated better than the other light angle conditions when the presence of shadows is null or close to null.
