Host: Japan Society of Kansei Engineering
Name : The 7th International Symposium on Affective Science and Engineering
Number : 7
Location : Online Academic Symposium
Date : March 09, 2021
Today's entrepreneurship education in Japan is mainly based on knowledge- and skill-oriented programs in the style of Silicon Valley in the United States. However, for university students belonging to Generation Z, the motivation for entrepreneurship tends to be not only wealth, but also altruistic "meaning" such as social contribution and connection with others. Self-awareness of the purpose and implications of entrepreneurship is necessary, but there are very few opportunities for university students to become self-aware in entrepreneurship education. However, Nonaka's SECI model and Weick's concept of Sensemaking are beginning to attract attention, and specific methodologies for self-awareness are desired. The author proposed a methodology to realize self-awareness from the viewpoint of Affective Engineering in a paper published in ISASE2020 on "knowing oneself. In addition, in the paper published in IJAE 2020, I verified the effectiveness of affective sense of value extraction. In this paper, the author discuss the importance of the process of Sensemaking, which has been difficult to supplement in business administration and entrepreneurship research, from the viewpoint of Affective engineering, and propose a rubric as self-assessment tool for PBL participants.
