University Students' Impressions of IT companies

– Differences between Chinese and Japanese students Fundamental considerations

Abstract

This paper analyzes the differences in impressions of IT companies between Japanese and Chinese university students. We conducted a questionnaire survey regarding typical business activities of IT companies. In the analysis, in addition to classical methods, we also introduced Bayesian estimation in our analysis. As a result, we found the followings: (1) Both have a good impression of IT companies. but (2) There are differences in what business types of companies are considered as IT companies. (3) we could demonstrate the differences numerically specially by use of Bayesian estimation. This result can be considered as one way to analyze the characteristics of Chinese IT companies' strengths from a global perspective.