Service Management Concept for Creating Market Value

Abstract

In the recent years, market environment has been changed quickly. The major changes are defined as globalization, fast trend changes, and repeated technological improvements. Under the emerging condition, organizations need to define the stable method of business management. Currently, organizations are managed by the concept of marketing,then develop the new product which is market oriented. Developing the new product with high quality and multiple functions is not enough to satisfy current customer needs. In the current movements of market conditions, in order to obtain competitive advantage, organizations need to consider new approach of offering the value. In this research, the new concept of market offerings is demonstrated. The value of market offerings is focused in this paper. In this concept,product and service are provided by the new methods. In this concept, the factors of creating value, and the components of market offerings are slightly different from current concept. The factors of creating value are knowledge, skill,information, and action. The methods of providing value are service provider, physical goods, network, and facilities.