Feature Analysis for Expansion of Click-and-mortar Sales Effect

Abstract

Recently, various Internet businesses have been expanding. Those that have adopted the business model combining both store and Internet sales are especially attracting attention. It is said that this "click-and-mortar" business model obtains the synergy effect. This research aims to extract features of the store and Internet sales. Furthermore, on the basis of the extracted features, we seek to find a marketing method in the hope of expanding the click-and-mortar synergy effect.