Semantic Differential Analysis on Color Impressions of VDT Screen

Abstract

In order to investigate psychological factors in color impressions, questionnaire surveys based on a semantic differential analysis are carried out. Forty subjects estimated ten combinations of letters and background colors on the CRT screen. Factor analysis of color impressions shows that three factors named “preference, ” “gorgeousness, ” and “visibility” are important in evaluating colors on a CRT screen. “Preference” concerns five elements. These are familiarity, comfortableness, ease of operation, feelings of fatigue and visibility of letters.