Abstract
Recently, the chance to see the video contents increases. Therefore, the producer needs the video contents that do not get tired easily. In this research, we analyzed the factor getting tired in watching CM, using the subjective evaluation and the objective evaluation for the Gaze-line. In this experiment, each subject continuously watches the same contents 22 times and 40 times. As for the images easy to tire like "Color" content and "Amount of the character" content, the Gaze-line of subjects is found to tend to be concentrated under the result of the subjective evaluation and the objective evaluation. In addition, the experimental results for "Kind of the image (goods and service)", "Person's presence", and "Number of cutting" are described.
