ITE Technical Report
Online ISSN : 2424-1970
Print ISSN : 1342-6893
ISSN-L : 1342-6893
33.6
Session ID : HI2009-14/ME2009-14/
Conference information
Research of a business concept for expansion of click-and-mortar effect
Akihito WATANABEKatsuhiro MASAKIMie SATOMasao KASUGA
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CONFERENCE PROCEEDINGS FREE ACCESS

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Abstract
Recently, various internet businesses are expanded. Especially, the business form that combines the store sales and the net sales attracts attention. It is said that such a business form obtains the synergy effect, and it is called click-and-mortar. This research aims to extract features of the store sales and the net sales. Furthermore, based on a extracted features, we seek a marketing method in hope of synergy effect expansion of the click-and-mortar.
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© 2009 The Institute of Image Information and Television Engineers
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