A study of Attention Value of Color on Magazine Covers
Details
Today, many varieties of magazine are published. When we choose a magazine, the cover of it plays an important role. For a magazine to be chosen in many magazines, high attention value on the magazine cover is necessary. Some studies of attention value reported that warm colors and colors of high brightness or high saturation have high attention value and that a large difference from surroundings is needed for standing out. In this paper, we examine whether these characteristics of attention value are found in magazine covers, and we study what conditions are needed for standing out from many magazine covers. Also, this paper mentions relation between a choice of the attention value and a magazine.
