Abstract
This paper examines strategic choices and adjustment by Seven-Eleven Japan and FamilyMart in China. The former adopted the managing-alone strategy while the latter employed the team management strategy. The Seven-Eleven Japan's strategy and its pursuit of ideal business model have a weakness for speed of extension. After Seven-Eleven Japan established a prototype of its business in China through experiment in Beijing, then it adjusted the managing-alone strategy and licensed President Group to manage Seven-Eleven Chain in Shanghai in order to accelerate extension,. The two-step strategy derived from Seven-Eleven Japan's experience might be applicable to wide range of business in China.
