Abstract
Recently, a transition from stand-alone point programs to “point-alliance” programs has been recognized, but the accounting standard nevertheless does not keep pace with this situation. This paper explores business models and accounting procedures of three companies that carry on typical “point-alliance” programs in Japan. This paper explains that three companies have different business models one another, and have different accounting procedures accordingly. These results suggest that each company adopts the accounting procedure fitting reality depending on the nature of services that each company produces regardless of undeveloped accounting standard about point programs.
