Abstract
The purpose of this study is to empirically examine the impact of corporate reputation on financial performance and determine mechanisms affecting financial performance. We tested three hypotheses. The first hypothesis is that corporate reputation is comprised of organizational value, social value, customer value, and economic value. The second hypothesis is that there is a sequential order of impact among values, i.e., organizational value first affects social value, which then affects customer value, and customer value ultimately affects economic value. Hypothesis 3 is that improving corporate reputation has a positive impact on financial performance. We verified the
hypothesis 1 and 2, but were unable to verify the hypothesis 3.
