Abstract
This study aims at investigating the impact on human behavior, of ubiquitous street furniture as represented by the media poles along Gangnam Boulevard. It attempted to predict the impact of media poles on human behavior by examining what constitutes the characteristics and functions of ″ubiquitous″ street furniture; by observing human street behavior; and by analyzing the installation process and functions of the media pole. In order to verify the predictions made, observational investigation and inquiry surveys were carried out targeting pedestrians on Gangnam Boulevard. According to the survey results, the demand for ubiquitous street furniture like these media poles was on the rise and among their many functions; their visual aspect had the most distinctive impact on human behavior. However, use of the media poles is on the decline, requiring their content to be upgraded, which will contribute to the development of a culture of communication.
