2009 Volume 8 Issue 1 Pages 65-71
The concept of a spectacle as an element of urban landscape is demonstrated by the relationship between the idea of sensible urban experiences and the surface of architecture. The face of architecture can go beyond visual experiences and create surfaces that communicate images by expressing a spectacle. In other words, the installations and surface finishes of architecture make it possible for us to use architecture as a tool for experiential marketing. This study was conducted in order to understand the spectacle phenomenologically as a means of expression in urban consumer space that constantly changes according to the development of the media in urban consumer spaces, and according to the changes of visual perception. In addition, the spectacle is seen as a surface element of architecture that creates urban landscapes. The purpose of this study is to examine how rhetorical expressions of spectacles are used as strategic tools to merchandize architecture as a component of urban landscapes. In conclusion, the authors discuss what roles spectacles play in consumer spaces in order to determine the representative characteristics of surfaces in an attempt to understand architectural surfaces of contemporary urban landscapes as a phenomenon of perceptive communication.
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