Abstract
This study focuses on “learning therapy,” which is a nonpublic care insurance
service developed for long-term care insurance facilities. The study
examines whether trust built through interaction among long-term care
insurance facilities in learning therapy study groups also affects the willingness
to continue providing learning therapy. Innovative services have been
extensively studied to address social issues such as nonpublic care insurance
services, which have shown the processes of creating and diffusing them.
However, the aspect of the continuous provision has been understudied.
For such services, continuous provision of services cannot be provided if the
facilities are unwilling to continue. This study adopts quantitative analysis using
the case of learning therapy. This empirical study applied a questionnaire survey
to test the hypothesis using 66 facilities that adopted learning therapy. The
willingness to continue to provide the service is the dependent variable,
trust in other facilities is the independent variable, and the analysis includes
five control variables. Multiple regression analyzes revealed that trust in
other facilities and effective practice of the service increased the willingness
to continue to provide the service.
