Abstract
In recent years, PC industry in Taiwan has grow rapidly.Particularly, Taiwanese motherboardproduction makers have been No.1 in global market share since the middle of the1990s. Facing global competition, a PC firm must develop adequate strategies in correspondenceto its own environmental challenges. This paper explores how Asustek could grow rapidlyand continue to remain in the position as a top maker.
The findings indicate that Asustek considered “Time To Market” as the most importantmajor strategic issue in business due to the short life cycle of products and technology. A fasttechnology integration strategy was very important to the success of business. Therefore, Asustek recognized the importance of fast technology integration and its correspondence tostrategic issues. This paper showed that inter-firm connections and internal core knowledgewere the foundation of its fast technology integration competence. As a consequence, it wasable to convert from a fast follower into a fast designer. In addition, this paper also proposesa new inter-firm system, the cooperative system under contestable market.
