Abstract
Chinese workers and managers employed by the Sino-Japan joint ventures (N=6, 478) in the north, east and south China were asked to respond the questionnaire designed to explore Chinese employees' attitudes toward their joint venture firms.
The questionnaire included items for measuring image of Japanese, satisfaction with employment conditions, excellence of welfare programs relative to American and European joint ventures, willingness to quit and preference for the Japanese joint venture as a place of work. Results of the data analysis indicated that although Chinese employees appreciate hard working and efficient Japanese management, they rated Japanese manager's personal character negatively. Also, the level of satisfaction wish working conditions, especially that of pay, and preference for Japanese joint ventures were found low. These results were interpreted to indicate a lack of understanding of Chinese culture and its people by Japanese managers.
