Abstract
In Japan now the main HIV prevention activity at the moment is focussed on ethical issues including respect for human rights of people who are HIV positive. Furthermore, because the main means are "communication interventions", HIV prevention activity is relatively unproblematic from the moral point of view. However, identifying the ethical issues is necessary to put public health programs into execution. The reason is that "communication interventions" are calling each person and the society to realize some specific values. Therefore it is suggested that an ethical analysis and mutual communication between intervention participants and recipients on values included in each intervention be applied to all facets of the public health communication process.
