Abstract
The aim of this research was to discover how often Japanese car dealer shops could satisfy both employees and customers.
The author analyzed the data from 26 Japanese auto dealer shops of a company. Spearman`s rank correlation coefficient between employee satisfaction of each shop and customer satisfaction of each shop was calculated.
Weak correlation was found between employee satisfaction and customer satisfaction. However, the result was not statistically significant. The 95% confident interval included zero.
The author explained the possible reasons why there was no clear connection between employee satisfaction and customer satisfaction, and indicated that there may have been a tradeoff between employee satisfaction and customer satisfaction.
