Abstract
This paper follows the organizational culture, business and society and other theories, and explains that the Purpose concept is based on the perspective of controlling the increase in corporate value, which consists of financial and non-financial value in a long-term prosperous firm, and that it is consistent with the current Purpose concept. However, since this perspective is the result of an analysis focusing on large, publicly traded firms, the paper examines whether it can be applied to regional family firms as well. The analysis of the three long-term surviving case study firms shows that these firms have formed the Purpose Concept as needed and that they have contributed to regional revitalization. We also find that the weight of the Purpose concept in management is lower in these firms than in the listed firms. However, these firms were found to have a preliminary concept of the Purpose concept.
