Abstract
Recently,companies use a lot of personal information, and can perform detailed customer analysis. Thereby, a consumer can receive the customized service. On the other hand,privacy consciousness is increasing especially in recent years, and there are also many consumers who have a feeling of dislike to "use of personal information". It is not enough for development of the business using personal information just to offer an innovative product and service. Companies rethink their privacy policies as public concerns grows. Based on such a view, this paper examined the factor required since the business using personal information is accepted in society centering on the case of U.S. Credit bureau
