2004 Volume 4 Issue 1 Pages 9-17
The added value is hardly generated in the art event that the enterprise and the administrative body execute in it. However, the added value is created in the advertising agency, the event production company, and the artist management company, etc. that mediate between the enterprise, the administrative body, and the artist or the art group when executing it. It is called art intermediary business in this paper, and the mechanism and the business structure that the added value is generated are clarified through the analysis of the case with the art event in the Shizuoka international gardening exposition.
