Abstract
What makes narratives acceptable and understandable by the audience? It is the shared knowledge and expectations that are regarded as a common denominator in the given community. That means. by investigating the social and cultural context where narratives are produced beyond the text level, one can manifest the shared expectations and reality imbedded in the social structure of the society. In this study, I positioned race not as a theme but as a frame that actuates people's everyday narratives in the American discourse. By analyzing the narratives produced by Barack Obama, the study explores the various restrictions "frame of race" presupposes, expects and cultivates in the mainstream American discourse as well as sub-discourse within. The frame of race will be the scope to reveal the unsymmetrical race relationship and ideology in American society.