Abstract
Norman Fairclough, one of the leading theorists in critical discourse analysis (CDA), attempts to make an analysis of a certain discourse in terms of a concept of 'difference' and 'dialogism' which originated from M. Bakhtin's theory of language. Fairclough proposes a scale which consists of two different orientations: one shows a tendency to open 'difference', in other words, a diverse sense of values or various ideas, by incorporating other 'voices' into a text; the other brackets such difference and potential conflict by assuming common ground. This study, placing reliance on the concept of 'dialogism' or intertextuality, aims to discuss Fairclough's methodology of CDA critically.
The current study examines a recent news text about dolphin hunting of Taiji Town, Wakayama Prefecture, Japan. Through this investigation, we discuss how other voices are brought into a text. In addition, depending upon the assumption that once we distinguish a difference, a particular representation begins to form and eventually (re) produce a particular text, we attempt to analyze the way representations of the practice of hunting dolphins and whales are produced in discourse. We finally discuss the significance of focusing on how a particular text is produced or consumed.
https://ror.org/00xs4kt25 
