Abstract
This paper analyzes an election campaign of DPJ (Democratic Party of Japan) candidate who run for the 2007 Upper House Election in Kagawa Prefecture district. In analyzing, We especially focus on what type of election campaign system candidate/party construct and what candidate/party appeal to voters, with paying attention to the relationship between party organization and individual candidate. This paper finds that DPJ candidate’s campaign system is, though local party organization actively works, not firmly unified one that individual candidate keeps autonomy. We also uncover that the appeal to voter is based on candidate’s characteristics. New knowledge presented in this paper not only develops the study of DPJ candidate’s election campaign but also provides important informations for investigation of the DPJ party organization.
